Designing the friction between humans and machines.
I'm Ani, Lead UX designer at Volkswagen Group. I design the screens people use while doing something else, like driving.
Selected work
Scroll, turn the dial, or use the arrow keys
Looking back
Seven years, seen through the reversing camera. The closer the line, the more recent the role.
The full route is on LinkedIn
Brands on board
On the front light bar, one at a time
Hello
These are the brands I've designed for.
Off the clock
Engine in neutral. The person behind the work.
“I don't know anything with certainty, but seeing the stars makes me dream.”
Vincent van Gogh
I work where design meets technology. Seven years across automotive, retail, AI, desktop and mobile. A film and media background taught me narrative: what you see first, and what you need next.
Now playing
Toolkit
Driver profile
Set the site up the way you'd set up a car, and see how I drive.
Driver
How I work, as drive modes
Ambient light
Weather
The view through the windshield at the top of the page. Each one comes with its own control.